top of page
GOT YOUR BACK
Immigrant farmers were given an ID declaring their “essential worker” status.
Carhartt turns their essential worker ID into a coupon for free Carhartt workwear.
Shipping containers turned into pop up stores will come to the farms in Central California & other locations where these immigrants live.
Ads will be placed in phone booths as many immigrant famers use them to communicate with family in Mexico.
Copywriters: Matt Ostler, Andrew Rhee
Director: Caleb Blackhurst
Director of Photography: Bentley Rawle
Producers: Gabi Russel, Madi Hill
Art Directors: Piper Alkonis, Sammy Jameson
bottom of page