During the COVID-19 pandemic, immigrant farmers were deemed “essential workers” despite years of being labeled “illegal”.
While the country does not have the back of the hands that feed us, Carhatt does.
GOT YOUR BACK
Immigrant farmers were given an ID declaring their “essential worker” status.
Carhartt turns their essential worker ID into a coupon for free Carhartt workwear.
Shipping containers turned into pop up stores will come to the farms in Central California & other locations where these immigrants live.
Ads will be placed in phone booths as many immigrant famers use them to communicate with family in Mexico.